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September 13, 2005
More on the New Name
Microsoft has given me a little more information about the name change. It seems they did their market research and found the name “Dynamics” tested very well. It tested well across international geopolitical, cultural, and linguistic environments.
Their feeling is, the new name will help to sell more software. I’m all for that. I have no basis for criticizing name changes. For those who have known us in the past, they know that Eastern Business Solutions was not our first name. I applaud their efforts to help us VARs sell more software.
With the new name I am reminded of the phrase, “The king is dead, long live the king.”
Posted by Ted at September 13, 2005 09:27 AM